This activity is optional. An opportunity is a solution option that can contribute to achieving Client Objectives as expressed in the clients Change Drivers. Note that this activity assumes that changes in the Business Context model are in scope for the engagement. This is likely to be exceptional as Business Analysis assignments normally do not extend to cover changes in the clients prime business area.

Given the understanding about the clients objectives and Change Drivers the purpose of this exercise is to identify any opportunities in the Business model that can contribute to the Client Objectives. The opportunity should be accompanied by the potential or expected benefit that this opportunity may bring.